Affiliate Disclosure & Advertising Policy

Last Updated: December 4, 2025

At KidSmart, transparency and trust are fundamental to our relationship with you. This page explains how we earn revenue through affiliate partnerships and advertising, and how this supports our mission to provide valuable educational content.

What Are Affiliate Links?

Affiliate links are special tracking URLs that allow us to earn a commission when you purchase a product or sign up for a service after clicking through from our website. This commission comes at no extra cost to you—the price you pay remains exactly the same whether you use our link or go directly to the merchant.

For example: If we recommend a workbook on Amazon and you purchase it using our affiliate link, Amazon may pay us a small percentage of the sale. You pay the same price as any other Amazon customer.

Our Affiliate Partners

We participate in affiliate programs with various companies and services that align with our educational mission. These include (but are not limited to):

1. Educational Products & Resources

• Amazon Associates: We earn commissions on purchases of books, workbooks, study supplies, and educational materials through Amazon.
• Educational Publishers: Some publishers offer commission on direct sales of their materials.

2. Tutoring & Educational Services

• Online Tutoring Platforms: We may earn commissions when families sign up for tutoring services through our recommendations.
• Educational Consultants: Some consultancy services offer referral fees for new clients.

3. Financial Services

• Investment Platforms: We may earn commissions when parents open Junior ISAs or education savings accounts for long-term planning.

4. E-Learning Platforms

• Online Course Providers: We earn commissions when readers enroll in courses through platforms like Udemy or Skillshare.

5. Digital Products

• KidSmart Worksheets & Resources: We sell our own educational PDFs, worksheets, and study materials. Revenue from these sales directly supports content creation.

How Affiliate Links Are Disclosed

In compliance with FTC (Federal Trade Commission) and ASA (Advertising Standards Authority) guidelines, we clearly disclose all affiliate relationships:

• ✅ Conspicuous Placement: Disclosures appear near affiliate links, before you click
• ✅ Clear Language: We use plain English like "We may earn a commission" rather than vague wording
• ✅ Above the Fold: Disclosures are visible without scrolling when relevant
• ✅ Per-Article: Every article with affiliate links includes appropriate disclosure

Example disclosure you'll see:

Our Editorial Independence

Affiliate partnerships do NOT influence our editorial judgment. Here's our commitment to you:

✅ What We Promise:

• Honest Recommendations: We only recommend products and services we genuinely believe will benefit our readers.
• Real Testing: Where possible, we test products ourselves or research extensively before recommending.
• Balanced Reviews: We highlight both pros and cons, not just positives.
• Alternative Options: We provide multiple options, including free alternatives when available.
• No Pay-to-Play: Companies cannot pay us to recommend their products. Recommendations are earned through quality.

❌ What We Don't Do:

• Misleading Claims: We never exaggerate benefits or make false promises.
• Hidden Sponsorships: All paid partnerships are clearly labeled as "Sponsored" or "Advertisement."
• Recommend Poor Products: Even if a commission is high, we won't recommend something that doesn't deliver value.

Our Review Process

When recommending products or services with affiliate links, we follow a rigorous evaluation process:

1. Research: We study product features, read user reviews, and compare alternatives.
2. Relevance: We ensure the product genuinely helps with 11+ preparation or child education.
3. Value Assessment: We consider whether the price is justified by the benefits.
4. Accessibility: We check if the product is suitable for various budgets and learning styles.
5. Safety & Ethics: We verify the company's reputation and customer service record.

Sponsored Content & Advertising

In addition to affiliate links, we may occasionally publish sponsored content or display advertisements:

Sponsored Articles

• Clearly labeled as "Sponsored," "Advertisement," or "Partnered Content"
• Must meet our quality standards and provide genuine value to readers
• Cannot contain misleading or false information
• Editorial team has final approval on all content

Display Advertising

• We may display ads from networks like Google AdSense
• We do not control which specific ads appear (they're algorithmically selected)
• Ad appearance does not equal endorsement

How Affiliate Revenue Supports Our Mission

Creating high-quality, free educational content requires significant time and resources. Affiliate commissions and product sales help us:

• ✅ Keep Content Free: All our blog articles remain completely free to access
• ✅ Invest in Research: Fund time to research, test, and write comprehensive guides
• ✅ Update Regularly: Maintain and update content with current information
• ✅ Create Tools: Build free calculators, checklists, and interactive resources
• ✅ Improve User Experience: Invest in website performance, design, and accessibility

Your Privacy

When you click an affiliate link:

• You'll be redirected to the merchant's website
• The merchant may place a tracking cookie to attribute the sale to us
• We do NOT receive your personal information (name, address, payment details)
• We only know that a purchase or sign-up occurred, not who made it

For more details, see our Privacy Policy.

Amazon Associates Disclosure

KidSmart is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk and Amazon.com.

As an Amazon Associate, we earn from qualifying purchases. This means when you click on an Amazon link from our site and make a purchase, we may receive a small commission. The price you pay is not affected.

Questions or Concerns?

We take our responsibility to readers seriously. If you have questions about our affiliate relationships, concerns about a recommendation, or believe we've made an error, please contact us:

• Email: blog@kidsmartapp.co.uk
• Subject Line: "Affiliate Disclosure Question"

We'll respond within 48-72 hours and address any concerns transparently.

Updates to This Policy

We may update this disclosure as we add new affiliate partnerships or as regulations change. The "Last Updated" date at the top of this page will reflect any changes.

Significant changes will be announced in our newsletter and on our main blog page.

Our Promise

Your trust is our most valuable asset. We promise to always be transparent about how we earn revenue, maintain editorial independence, and put your family's educational needs first.

If we ever fall short of these standards, please let us know. We're committed to continuous improvement and accountability.

Thank you for supporting KidSmart by using our recommendations.
Your trust allows us to continue providing free, high-quality educational content to thousands of families.